Publisher Case Studies

	Dictionary.com Monetization Dictionary.com is the world’s largest and most authoritative online dictionary, helping people get smarter any time, any place. Dictionary.com provides reliable access to millions of word definitions, synonyms, spelling, audio pronunciations, example sentences, and translations from its Web properties at Dictionary.com, Thesaurus.com, and Reference.com and through its mobile iPhone, BlackBerry, and Android applications. As a part of the AdHaven Audience Network, Dictionary.com has seen excellent fill rates featuring desirable brand advertisers.
	Shmoop Mobile App Monetization Shmoop’s mission is to make learning and writing more fun and relevant for students in the digital age. With a portfolio of educational mobile applications, Shmoop wanted to find a way to monetize their applications, but maintain a high degree of control over the type of advertising content that would appear. The AdHaven platform meets this need by serving high quality brand advertising targeted at the student audience. A recent Microsoft Office campaign included an exclusive sponsorship of the Hamlet Learning Guide app, making the app available at no charge, with Microsoft Office branding.
	Jenga Mobile App Monetization When Fanta was seeking the right blend of youth, fun and cool for their first mobile app sponsorship, they turned to 4INFO’s AdHaven platform. Through AdHaven, Fanta partnered with the Jenga Mobile App for an exclusive sponsorship, which included unique in-game branding. The sponsorship allowed users to download the app for free, with exclusive Fanta branding, enhancing distribution for this newly released gaming app.
	Backbreaker Mobile App Monetization Backbreaker puts you in the center of intense football action on the iPhone or iPad. User experience was critically important to NaturalMotion, developer of the Backbreaker app. In response AdHaven delivered a customized advertising solution, fully integrated in multiple versions of the Backbreaker game. In-game advertising mirrored the advertising present in a real-life football stadium, actually enhancing the in-game experience, while simultaneously supporting monetization goals.

Advertiser Case Studies

Check out our advertiser case studies for more examples of how AdHaven can monetize your content.