It’s been over a week since we announced our partership with Datalogix, and I haven’t get blogged about it!
Here’s the press release, but the short version of the story is that we have partnered with a number of companies so that we can provide enhanced audience targeting. Datalogix is one of these partners. With one trillion dollars in real-world purchasing behavior data available, combined with 4INFO’s AdHaven platform, marketers are able to define and reach audience segments on mobile like never before.
With U.S. mobile advertising on track to hit 1.2 billion dollars in 2011, according to J.P. Morgan, the ability to accurately define and target audience is more important than ever before. Don’t worry, we’re on it.