The 4th Quarter-2010 Nielsen numbers for SMS just came in. We’re still the third largest standard rate message provider, behind only Twitter and Facebook, and that’s just the 4INFO part of our business. We actually power three of the top ten standard rate short code programs : 4INFO, Mafia Wars, and The Weather Channel. We are the largest ad-support SMS provider in the U.S.
It’s always a challenge to look at these quarterly numbers, because they reflect data from only Verizon and AT&T, and the categorization of “Program Title” and “Provider” are a little messy, so it’s hard to normalize their data to compare to our internal data. Still, it’s gratifying to see our size grow each quarter and see that validated by a third party measurement company.